Sunland Park Chamber of Commerce

Together, with our business leaders and community partners, we will help lead Sunland Park become the place where people will thrive, live, work, and do business.

About us

What is the Chamber of Commerce?

What do you think of when you hear "Chamber of Commerce"? Most People think welcoming new businesses, ribbon cuts and networking events. Sunland Park Chamber is so much more than that. We are a member-driven and business focused organization advocating for economic growth in the Sunland Park area. As community developers, we cultivate an environment for businesses to grow and thrive while creating a wonderful area to live and play.
We work every day to advocate on behalf of our membership and be the collective voice that is so often needed. We accomplish this task through building strong community partnerships with our community leaders and the companies they represent. As the mouthpiece for the business community, our emphasis is on advocacy, leadership, business and professional development and strengthening the connection between workforce and education.

Our Mission

Our mission is to promote local business development and tourism in the opportunity zone of Southern New Mexico while fostering community spirit and becoming the destination of choice for people to live, work, play, and invest. This derives from the belief that strength and vitality come from the unity with the businesses and their presence in the community

Our Vision

The Chamber is an advocate for a vibrant and prosperous economy and outstanding quality of life for our local business community and members.

Board of Directors

​The Sunland Park Chamber of Commerce is governed by an accomplished Board of Directors. ​​Their thought leadership helps promote and advance the economic, civic, commercial, cultural, industrial, and educational interests of The City Of Sunland Park.

Fernando Clemente


Holds a bachelor’s degree in wildlife science from New Mexico State University.

As owner of New Mexico Specialized Wildlife Services, he works with public and private landowners to foster wise and responsible land stewardship, with a special emphasis on shared interests like agriculture, wildlife, and natural resource conservation.

During his career, he has worked with a multitude of state and federal natural resource agencies (New Mexico and Mexico) and has gained invaluable experience managing natural resources to benefit local communities and conserve natural resources on perpetuity.

Daisy Lira


An NMSU alumni, Mrs. Lira earned a Master of Early Childhood Education degree and has put her skills to valuable use for over 20 years. Throughout her professional career, Mrs. Lira has been an active entrepreneur, giving of her time and experience to local activist’ groups and, most currently, as a Sunland Park City Councilor. A mother of four, she has worked to advocate for issues important to all residents of the city, such as guardianship issues and solutions for education. She has also focused her resources on government regulations for local business and other business-related issues. She seeks to be a voice for the common interests of members and works to influence government issues that impact small businesses.

Juan Favela

Vice President

Mr. Favela is an experienced business owner with understanding of multi-sector development and practice. Having been raised in Sunland Park, he had the opportunity to utilize his resources to open a restaurant and operate it successfully for seven (7) years. Having an associate degree in advanced technologies, he also utilized his skills as lead designer and drafter for custom home building in Las Cruces with Popular Homes. Currently, in business with his three (3) brothers, he serves as the General Manager of La Primera Tortilla Factory; however, considers himself part of a really good team. “I feel passionately about getting the chamber off the ground to create big impact for current businesses.”

Christian Lira


I am a trailblazer entrepreneur with 16 years in business leadership. Years of hands-on experience in all aspects of business from formation, operation, finance, and management have given me the capacity to excel in my ventures.Visionary product developer with deep education in research and analytics.

Effective communicator and motivator who identifies and leverages assets in teammates to reach organizational goals. Relentless optimist who believes you build from the ground up without any shortcuts.

I provide specifically tailored consulting services that always reflect the individual characteristics and needs of the Southern New Mexico communities I serve. I support sustainable communities through better organization, operations, and communication. Having been an advocate for many years for the City of Sunland Park It makes me proud to see my hometown making great advancements in the community.

Juan Garcia


An NMSU alumni, Mr. Garcia is a former business owner in Ruidoso, Las Cruces, and Cd. Juarez, Chih., who understands the dynamics of business management and the role a chamber plays in business and community development. Currently, he has received an Advanced Single Audit Specialization focusing on federal funding and has specialized in government auditing for the past five (5) years. “I am very excited to be a part of the board for the Sunland Park Chamber because I am a resident of the city, would like to make a different in my community, and because my father was president of the Chamber of Commerce in Cd. Juarez, Chih.”

Let’s Work Together To Build A Healthy Local Economy

Welcome to the directory for the Sunland Park Chamber of Commerce! Doing business with members of our chamber will be one of the best decisions you can make in your next purchase.

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